Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events.
Brands had to pivot to thrive in an unexpectedly rapid digital transformation, and social marketers had to combat burnout as the volume of social interactions and the demands on messaging increased.
What are the best times to post on Facebook?
Best times: Tuesday, Wednesday and Friday 9 a.m.–1 p.m.
Best days: Tuesday, Wednesday, Friday
Worst day: Saturday
With Facebook’s status as the most used social media platform in the world, it’s no surprise that there was virtually around-the-clock engagement in 2020.
Compared to past years, there were few completely ‘off’ times for Facebook when reviewing the past year of data. Weekends, late night and earlier morning all showed more consistent engagement and have become much more opportune times for brands to get eyes on their content.
What are the best times to post on Instagram?
Best times: Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.
Best day: Tuesday
Worst day: Sunday
Throughout 2020, Instagram continued to step up new features such as Reels, enhance Stories, and push discovery on its Explore page. This made it a perfect platform for social media audiences dealing with lockdown measures to find and share new hobbies—something brands can use social listening to stay up to date on as these trends emerge.
Similar to Instagram’s parent company Facebook, the top times to post on Instagram expanded in 2020 compared to previous years. Midday engagement during weekdays became even denser with top times throughout the 11 a.m.–2 p.m. range, and evenings and weekend times showed increased opportunities for engagement.
What are the best times to post on LinkedIn?
Best times: Tuesday through Thursday 9 a.m.–noon
Best days: Tuesday and Wednesday
Worst day: Sunday
LinkedIn engagement has become extremely consistent throughout the work week, unsurprising for this professional-focused social platform. You’re less likely to get eyes on your LinkedIn content on the weekend, where engagement drops more significantly compared to weekdays than on other social networks we reviewed.
Considering how much LinkedIn content is centered around professional thought leadership and career growth, it makes sense that a majority of audiences are getting the most out of this content during their working day.
While LinkedIn continues to be more specialized in focus than other social platforms, it’s also increasingly branching out in what types of audiences it attracts. In addition to being an important target for employee advocacy campaigns and recruiting, LinkedIn is becoming equally important for a wide range of content creation.
While the platform is an obvious match for B2B strategy, any brand can utilize LinkedIn marketing best practices and highlight wins as a company and culture. It’s an ideal fit for employee advocacy and empowering employees to advance their personal brand or professional development as they publish content to their own profiles.
How to find your own best times to post on social media
Social marketers can plan content more effectively when they’re armed with data on the top times to post across social networks. New content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.
While posting at peak engagement times is a go-to strategy, a detailed analysis of your audience might reveal less busy times where your specific audience is active, but competitors are not.
Vogue Consulting can help you expose your current analytics and digital presence. We develop a tailored strategy to complement your existing business goals.
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